Tools

Free tools
for contractors.

Calculators and estimators built from what we see across 35+ contractor accounts. Free, no email required.

Built for contractors

Start here.

These five work in the units a contractor actually thinks in — booked jobs, crews, show rates and job value — not clicks and impressions.

CPJ Cost Per Booked Job Calculator Turn ad spend, leads, appointments, show rate and closed jobs into cost per lead, cost per shown appointment and true cost per booked job — and see which stage is leaking. MAX Max Cost Per Lead Calculator Work out the most you can pay per lead and stay profitable, plus your break-even cost per lead, from job value, gross margin and your conversion rates. STL Speed to Lead Calculator Estimate the revenue lost to slow follow-up each month and year, from lead volume, response time, job value and close rate. Assumptions are yours to adjust. NSH Appointment No-Show Cost Calculator Turn appointments set, show rate, close rate and average job value into the revenue lost monthly and annually — plus what ten points of show rate is worth. CRW Crew Capacity Calculator Turn crews, jobs per week, job duration and working weeks into monthly job capacity, a revenue ceiling, and the lead volume you should actually be buying.
General marketing math

The standard set.

The everyday numbers — spend, return, cost per customer, and whether a test result means anything.

BUD Ad Budget Calculator Enter a revenue goal, average sale, close rate, lead-to-appointment rate and cost per lead to get the monthly spend and the full funnel it implies. ROAS ROAS Calculator Enter ad spend and revenue to get return on ad spend as a ratio and a percentage, plus profit. Includes what a good ROAS actually is. BER Break-Even ROAS Calculator Enter revenue and cost per order to get the return on ad spend you need to cover media, plus profit at the ROAS you are actually running. CPL Cost Per Lead Calculator Enter spend and leads to get your CPL, plus how many leads that same budget needs to produce to hit a target cost per lead. CAC Customer Acquisition Cost Calculator Enter sales and marketing spend and new customers to get blended CAC, plus cost per customer broken down by channel. LTV Customer Lifetime Value Calculator Enter order value, purchase frequency, retention and margin to get LTV in gross profit, plus your LTV to CAC ratio. ROI Marketing ROI Calculator Enter revenue from marketing and total marketing cost to get ROI percentage, net profit and payback multiple — including negative returns. CVR Conversion Rate Calculator Enter visitors and conversions to get your CVR, plus the rate or the extra traffic you would need to hit a conversion target. CPC CPC and CTR Calculator Enter ad spend, clicks and impressions to get cost per click, click-through rate and CPM together, plus what a better CTR would be worth. CPM CPM Calculator Enter any two of spend, impressions and CPM and it solves for the third, plus cost per impression and what a $100 budget buys. SIG A/B Test Significance Calculator A two-proportion z-test: enter visitors and conversions for both versions to get conversion rates, relative lift, p-value and confidence level.
Reference

What everyone else
is paying.

The calculators work out your numbers. If you want to sanity-check them against the published ones first, the 2026 benchmark reference collects cost per lead by channel and by trade — and explains why the sources disagree by as much as 3x on the same trade. Unfamiliar term? The glossary defines every one of them in a sentence.

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